Jeff Zillgitt, USA TODAY
Published 1:34 p.m. ET Aug. 13, 2020
USA TODAY Sports talked to Charles Grantham, Director of Sports Management at Seton Hall, about how the NBA can impact policy change in America.
Each team is trying to get the most fans to text for voting information. When fans text, they can find out if they’re registered to vote and receive other voting resources. Other teams may join this campaign, too.
“The Voters Win” competition will reward winning teams with the John Lewis: Good Trouble trophy.
The competition will have four quarters, and the team with the most texts after each quarter will receive a trophy “in honor of the civil rights icon who fought for voters rights and served in the United States House Representatives for Georgia’s fifth congressional district from 1987 until his death this past July.”
According to a news release, ” ‘I am a voter.’ is a nonpartisan movement that aims to create a cultural shift around voting and civic engagement by unifying around the central truth: our democracy works best when we all participate. The Good Trouble campaign, launched by Participant, Magnolia Pictures and Color Farm Media, encourages the public to support voting rights.”
“John Lewis: Good Trouble” is also a documentary about Lewis’ life as a civil rights activist and politician.
In a video message, Warriors coach Steve Kerr said, “It’s a collective effort. It’s something the NBA believes in deeply that everybody in this country takes part in our democracy. This is not about who you are voting for, it’s about exercising your right as American citizen to vote. We want to make it into a competition, have a little fun with it and challenge everybody out there to register and be ready to vote in November.”
Atlanta fans should text HAWKS to 26797; Golden State fans WARRIORS to 26797 and Clips fans CLIPPERS to 26797.
Follow USA TODAY NBA reporter Jeff Zillgitt on Twitter @JeffZillgitt.